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MangaBullet: AnimeSuki interview: Fansubs and the industry
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AnimeSuki interview: Fansubs and the industry

By Kirielson on Friday 19th September 2008
This week we spoke to GHDPro, the creator of one of the most popular sites for anime downloads, AnimeSuki. We asked him his views on the state of the anime industry, and the impact fansubs may be having on it.

MangaBullet: For those who are unaware, what is AnimeSuki?

AnimeSuki's GHDPro: AnimeSuki is a BitTorrent index site for all unlicensed (in North America) anime which has been fansubbed in English. I originally found out about BitTorrent in Fall of 2002 for something unrelated to anime downloading, but I did realise its potential for fansub distribution. I initially planned to start my own tracker, but didn't get around to it, so in October 2002 it was wirebrain.de (now known as scarywater.net) which hosted one of the first anime torrents. After some more anime torrents were put on various sites, I started to collect the links in a thread on one of my other sites, The Emulator Zone.  After that thread grew too large, I put the list on a domain name I already owned since 2001; AnimeSuki.com.

MB: Your site is considered by many to be one of the most popular sites for anime torrents. Why is that?

AS: Well I think you can consider AnimeSuki one of the oldest sites to go to for anime torrents. It also has a convinient series index for series and groups.

MB: You're located in The Netherlands. How is the anime scene over there?

AS: Well, in the Netherlands pretty much anything on TV is subtitled unless its intended for young kids. So whether it's a sitcom, detective series, an interview on the news, or an asian movie, they're all subbed. So most anime DVDs you can buy here are only subbed, without a Dutch dub. Of course, most anime shown on TV is intended for kids, and is thus dubbed in Dutch, or in some cases dubbed in English with Dutch subtitles. As the Netherlands is a relatively small country (16 million people) and Europe is a bit of a divided market (language-wise), there aren't as many series you can buy here, although the situation is improving. For this reason I have to buy most of my anime DVDs from the US and read US-oriented anime sites for news and information. I have been to a Dutch anime convention a few times though, and I'm also subscribed to the Dutch anime magazine "Aniway."

MB: As I'm sure you know, the western anime industry has been going through a slump. What are your thoughts on the current state of the industry, and could fansubs be to blame?

AS: I think that you may consider the current situation of the anime industry to be like the Internet bubble of a few years back. Anime was becoming a hot item around 2003 - 2004, and a lot of companies were licensing franchises left and right without taking into account that anime still is a niche market of sorts and not every series will break even, let alone make a profit. To make it not sound like it's all the anime industry's own fault, I think piracy, and that includes fansubbing, maybe partially to blame for lower sales. While I buy a reasonble amount of anime DVDs, I notice myself that I'm less inclined to buy a "B" quality series if I already saw all the episodes as fansubs. On the other hand, having seen the fansubs makes me even more likely to buy those series I really, really liked. But I realise that as a fansub watcher and anime DVD buyer, I'm in a minority. I'm afraid there are tons of people that have the "why pay when you can get it for free" mentality.

MB: You've come under fire several times by Funimation over the past years because of holding torrents for series that will get licensed.

AS: Well Funimation apparently doesn't understand that we (AnimeSuki) will remove a series promptly if they officially announce it as licensed. I suppose one reason Funimation does this is because when they send us the C&D (Cease and desist warning) without the contracts signed yet, they just want to stop the fansubbing as soon as possible. I should note that other than receiving a few C&Ds (to which we promptly complied) we haven't really got into much trouble with Funimation.

MB: Why do you think people should be able to view "unlicensed" anime even though many companies would consider it pirating?

AS: Well the original reason for fansubbing is to generate publicity for a series so that it may be licensed. I'm not sure whether that excuse holds up today, though. Another reason is that many people feel they are entitled to view anime even when they're not in Japan, as long as it doesn't infringe on the rights of local companies who license anime. I think that reason, or at least a variation of it, is true for many people who explicitly make the distinction between licensed and unlicensed anime.

MB: What brings you to that decision?

AS: Well there is an obvious need: the desire to view the latest anime available in Japan as soon as possible. I think many people justify downloading fansubs of unlicensed anime by the fact that they wouldn't have been able to view it otherwise and that if they only stick to unlicensed anime they are not infringing on the rights of local (North American/European) companies. I think there is a sort of moral/ethical boundary for licensed anime that some people do not want to cross. To add to that, I think it's also why quite a few people think downloading unlicensed anime is "safe"; they seem to think unlicensed anime makes it less/not illegal.

MB: What do you think companies (in Europe and in the North America) can do to render fansubs virtually useless?

AS: I think in a way Gonzo is already on to this. They're making it possible for people to view a legally subtitled version within a very short period of the Japanese release on TV, for free, on sites such as YouTube. The only problem I think that plan has is that I'm not sure how they're going to make such a scheme profitable, even if they also sell "download to own" copies through BOST and Crunchyroll. There are still fansubs of the series Gonzo releases.

One thing I don't think will work very well is if European and North American companies will start bombarding any site and any downloader with C&Ds. They will shut down some sites this way and will discourage a few people from downloading, but a significant portion of people will just find other ways to download what they want. After all, before 2001 there was no BitTorrent, but (digital) fansubs definitely did exist...

MB: Finally, I see you have a mascot! What is her name and background?

AS: Her name is Kairin, and to be honest the idea of a mascot for AnimeSuki wasn't mine but the idea of staff member NightWish. We held a competition to design a mascot for AnimeSuki in 2004/2005 (I don't remember correctly). His idea was to create a personification of AnimeSuki, much like the "OS-tans."

MB: GHDPro, thank you for your time!

AS: No problem.
Jun '09
gioIs a member who eats swords for dinner
These sites may have free anime to download, but they are not totally not getting paid. websites make money off advertisement banners, to cover the cost of bandwidth, and if the traffic is successful enough ( and judging by how many people have downloaded from there) they make extra for themselves. So the site gains from fans just visiting. They really don't even have to download anything.

The excuse that fansubs is strictly for promotion is just bogus. I've seen one or two on Youtube unfortunately ( before I learned how screwed up the economy and anime was getting) and I saw the entire episode. A promotion of that anime would have been maybe 10 or 5 mins of that anime fansubbed, and also, credit paid to that company, as well as a link to that company's site, where the viewer can purchase it if they do in fact enjoy it. I didn't see anything like that. And the anime "Promotion" was 30 full mins.

the excuse that anime is expensive and i cann't pay for it is out the window already. I found a comic shop where I can get used anime DVD's for 5 bucks each. I buoght two episodes of Rhaxephon a few weekends ago, There are lots of alternatives to getting your anime fix.

And if you pump money into the anime industry, then they will then in turn WANT to bring all those cool animes in Japan that aren't here yet. But since people are gettting them for free worldwide, where is the incentive to do that? They have just as much incentive right now to liscence anime's for the rest of the world, as much of the Otaku's want to buy an anime after they see it. NONE.
Oct '08
capriIs an artist who reads too much manga
Like many other said, I see fan subbed episodes as an advertisement. If I like the serie, I will buy it in DVD. There's still some series that I don't own in DVD due to their ridiculous high price (like fushigi yuugi that was once 600$ for the 52 episodes, and you didn't even had the OVA) but otherwise, I think fansub can give us a preview. Isn't it annoying when you spent $40 for a DVD and then notice that you really hate that serie.

And the dubbing companies aren't better either. they started to license anything going under their hands. And many destroy the serie with the dub, changing names or sentences which changed the personality of some characters. (ex: Detective Conan, Shinishi that became Jimmy or Princess Tutu where Ahiru became Duck. I have twitches when I see that. Escaflowne, where the english version and the japanese one seems to be 2 different stories (but at least they did an -uncut- version of the dvd... wth uncut? why did they cut it in the first place?). Lost Universe where the episodes aren't in the same order as the japanese ones) anyway, this could go on and on...
Oct '08
OkamachuIs a psycho who howls at the moon
Awesome article.

I've never downloaded an anime episode. I use to watch youtube to watch subs to test and see if I'd like the anime and if I really love it I buy their stuff to help support them to make more things for fans and people like me.

Sadly, now I can't get the things I would normally get 'cuz of money issues and lack of transportation.

But still, even tho I can't afford it, I still refuse to get bittorrents of an anime 'cuz I'd rather support the creators instead of being one of them...well 'greedy' (to me that state of mentality of "why buy when I can get it for free" is pretty greedy) minded people.

I understand the reason why for those who do it 'cuz they can't buy it or even see it 'cuz of where they live. Which is why I accept their excuses for that.

But those who think they can get it for free without buying seriously should stop and think over how it will effect the creators and companies that produce these things for them.

They should at least try to support those who've created what they are fans of dearly. Help those who make things that help satisfy you grow more so they can produce and provide you more of what you like, otherwise that company will fall and you wont get more of what you like anymore.

I know I would like that kind of respect from my fans.

Anyways, Thats it of my ramble. Was just stating my opinion on this 'cuz its been on my mind lately.
Sep '08
gothicsporkIs a lemming who shoots envy laser beams from the eye
Nice issue to bring up :)

I do have the "why buy when I can get it free" mentality though I don't really watch anime too much (not a good justification really). I just can't afford the DVDs v_v I buy merchandise whenever I can.
Sep '08
AngelessIs a creepy stalker who breathes down your neck
Where I live (Portugal) there isn't anime for sale. The mangas that we have in FNAC are very few and very expensive. In here anime doesn't pass in the TV and when it does it's, almost, always dubbed. In my opinion most dubs animes (in Portugal) aren't that great. But I definitely appreciate the fact that "people" care about, at least, expanding the market of anime. It's a pity that here doesn't exist anime or mangas, that are "good" and one can found in everywhere and in portuguese (subs). For me and people similar, who live in a country without anything of those sorts, we have to actually download to watch/read because otherwise we never get to see anything =/ Of course that doesn't mean it's legal, but if there isn't anything of those sorts in the country how can one actually get hold of things? One can't :/
Sorry for any typos since english isn't my mother language x''3
Sep '08
pohcbSonicIs an alchemist who owns a Death Note
cool article =).
Sep '08
beeswarm17wants a real-life banhammer.
Great article.

I have a few friends with the "why buy when you can get it for free" mentality, and they don't really understand why I buy DVD's and manga. Two reasons: it usually LOOKS better, and companies won't produce them if they can't sell them. I like that we have anime in the US. I also like that we have fansubs, so that companies can see which ones are ACTUALLY popular, not just what THEY think will sell.

A lot of companies started out thinking of anime as something that is "just for kids", not realizing that the larger market is for a higher age group. And I don't think that half of the series would have come over to this country if fansubbers and scanlators hadn't done what they did.
Sep '08
RianiIs a Final Fantasy fanatic who was spirited away
I think it's good to be able to download fansubs - some people can't always afford to buy the DVD's, but I definitely agree on taking them down once the particular anime has been officially lisenced. I can see why it would suffer on this part though as people wouldn't necessarily bother buying the DVD release if they have already watched the download. I personally buy the animes once they're released, but not everyone would go with this method. Very interesting interview, though. :3
Sep '08
Jangle-00Is a lemming who dies in a car crash and lives!
That was really good to read! ><
I always buy my favorites, and I don't watch the ones I don't like.
Sep '08
ToadIs mahboii FWOOOOOOOOOOOOO~!
Wow, this was an interesting interview :00 I used to use AnimeSuki all the time XD

I used to download fansubs a lot... mostly because I'd never be able to afford the actual DVDs |D; It's just a fact. But due to their popularity, I am not shocked in the slightest that the anime industry is suffering. Although, I do agree with his comparison of anime and the internet bubble. I think people are a bit too quick to blame everything on fansubs.
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